Münchner Verkehrgesellschaft – MVG Ticket App
How do you get to the right ticket faster and more easily?
How do you get to the right ticket faster and more easily?
In interdisciplinary and co-creative design sprints together with MVG's internal departments, we developed the user flow based on personas and user stories. Prototypes for the ticket app are tested, iterated and tested again – to ensure that the offer of individual ticket options are prepared in a way that passengers actually need.
The previously used standard ticket component of the public transport system did not allow customer-oriented adaptation. Therefore, the MVG Ticket app was developed as an individual user-centric standalone app. The newly created ticket configurator has already been integrated into other apps as a functional component – including the digital subscription ticket developed in the second sprint phase in 2021. With the design library of UI components, rapid iterations and further expansion stages can be easily implemented.
MY ROLE Design Direction UX/UI
AGENCY Fuenfwerken
AGENCY Fuenfwerken
YEAR 2019 / 2021
My Role Design Director UX/UI
Tasks: Lead UX/UI Design · Planning and Leading Designsprints and Workshops · Benchmark · User Story Mapping and Userflow · Wireframing · Prototyping · User Testing
2019 / 2021 for Agency Fuenfwerken
Thanks for watching :)
2019 / 2021 for Agency Fuenfwerken
Thanks for watching :)
